Hey there. I'm Brian.
Welcome to this little pocket of the internet that serves as a hub for my work and music. It's not much, but it ain't too shabby.By day, I am a senior product marketer, where I love to connect people with software that will meaningfully benefit their lives. I love the craft and storytelling, and just being a geek about launching apps and features.By night, I surround myself in music, where I still write and record, sometimes perform, and often go and watch. Living in NYC means there are a dozen or more great shows to see a night, and it's part of why I'm here.
Product marketing portfolio: Select examples of prior work
ConveyorAs AI changes the software landscape faster than most companies can patch zero-day vulnerabilities, cybersecurity and GRC (Governance, Risk, and Compliance) become even more critical when assessing vendors. Unfortunately, too much time is spent on manual review and questionnaire processes, reducing the bandwidth for security and compliance. That is where Conveyor steps in by automating reviews, and providing self-serve assessments.As a PMM at Conveyor, I led a full funnel product marketing motion, touching every aspect of the GTM pipeline from awareness and launching new products down to sales enablement and customer success.Here are just a few examples of my work at Conveyor demonstrating product launches, sales enablement, and telling customer stories:- AI Connector (MCP) Product Page
- AI Connector (MCP) Launch Blog (Ghostwriter)
- RFP Automation Product Page
- RFP Automation Sales One-Pager
- RFP Automation Self-Guided Tour
- AEO Thought Leadership Blog
- Customer Trust in 2026 Video-------------------------------------------------EllyElly is a lean startup building the future of recruiting by harnessing the power of AI to find and connect recruiters with the best candidates, faster.For this project I created the marketing and sales assets to facilitate a seamless launch that helped position them as an important up and coming all-in-one recruiting solution.Here are two examples of my work with Elly on the go-to-market and launch of their AI Interviewer, a breakthrough product that screens candidates at scale while reducing human error and bias:- AI Interviewer Landing Page
- AI Interviewer Launch Blog (Ghostwriter)-------------------------------------------------HoopBuilt by three founding leaders of Trello, Hoop started out as a quick and lightweight tool to help customers make fast and effective business decisions, free from the common pitfalls that cause teams to make ill-informed decisions that lead to negative outcomes.They have since pivoted to a new customer service based solution, but during the initial iteration I worked with the Hoop team on product launches and thought leadership in the decision making space.Here are three blog post examples where my PMM experience has enabled my to write thought leadership driven content that ties directly to product outcomes and AEO/SEO:- Choose Consent Over Consensus For Better Decision Making
- The 7 Biggest Decision Mistakes And How To Fix Them
- Decide & Document: Why Every Company Needs A Decision Log-------------------------------------------------Trello/AtlassianDuring my nine year tenure at Trello, I helped formalize the PMM role from the ground up and built out many of the processes that are still being used today. While helping to scale Trello from 1 million to over 100 million users, I touched so many aspects of GTM, product launches, partner marketing, sales enablement, and more.The last major product launch I did before I left Trello was probably the biggest since its founding, Trello Views. For years, Trello was known for its simple and intuitive use of the Kanban board, where cards are dragged across lists, but increasing customer demand and maturity in the space pushed us to go beyond the Trello board and expand into whole new ways to visualize projects with four additional views.For the Trello Views product launch, I lead the entire GTM motion, building out the assets, enabling Sales & PR, and coordinating across Product the entire timeline from design explorations to going live.Here are three examples of some of the assets that I created for the Trello Views launch. (Note: I had to link to Internet Archive for two assets because they have since been archived due to subsequent product updates)- Trello Views Launch Announcement Blog (Ghostwriter)
- Supporting Blog Post For Table View
- Trello Views Landing Page-------------------------------------------------PendoLoved by product teams around the world, Pendo helps businesses understand how customers are using their products, where they run into trouble, and guides them to success.Over the course of a year I worked with Pendo’s Marketing, Sales, Product, and Success teams to help define and expand their target ICPs and industries.By leveraging data backed use cases and positive business outcomes based on customer stories, I was able to build the resources to execute a full funnel marketing plan that touched upon every aspect of the customer journey from lead generation to revenue and expansion.While much of the work is internal, here are a few externally facing landing pages demonstrating the expansion into new verticals based on positive business outcomes:- Pendo for IT
- Pendo for Revenue
- Pendo for Marketing
Music projects and bands
I've been playing music for over 30 years now and it's been the source of some of the greatest times of my life.From a global fanbase, having songs used in films and TV, tours with friends, and endless live shows, this will always be a lifelong passion.Here are some links to various bands across genres from over the recent years.
Travel guides (Coming soon)
My partner and I love visiting new places and always are eager to recommend our favorite spots to visit, dine, and stay.